tracx Closes $4.4m Series B Funding

Funding Rounds

▤ Summary

tracx, a New York, NY-based company that has just launched its social media management platform, has closed a $4.4m Series B funding.The company intends to use the capital for growth and international expansion.Led by CEO Eran Gilad, tracx provides a software as a service (SaaS) social media management platform designed to provide professional users with the tools to build, manage and monetize their social presence.It provides support in real time throughout a full social media campaign lifecycle including planning and analysis, content distribution and engagement, influencer management, real-time conversations and insights.The solution has launched with over 180 brands and agencies, including Coca Cola, Interpublic Group, DraftFCB, LivePerson, Porter Novelli, Attention USA and Fleishman Hillard.

$ Funding

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Amount $4.4M Total raised
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Date February 16, 2012 Announcement date
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Investors Flybridge Capital Partners, Revel Partners Lead investors
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Company http://www.tracx.com Funded company

▥ Classifications

industries
No industries detected
applications
Anti Piracy

◇ AskAI Classifications

Labels
Social Media Analytics Data Analytics Software Development

▦ Linked Companies

Tracx
$1M to $5M