Zyper, the marketing platform that connects brands with their ‘superfans,’ raises $6.5M Series A –
Summary
The new round, which brings Zyper’s total funding to date to $8.5 million, is led by Talis Capital, with participation from Forerunner Ventures and Y Combinator. Founded by Amber Atherton, Zyper has built a platform that lets companies identify their top fans, and therefore advocates, on various social media. Instead, Zyper’s tech identifies a brand’s top 1% organic fans, typically seeing each Zyper brand community consist of around 500-1,000 advocates. To identify superfans for each respective brand Zyper works with, the startup employs computer vision and natural language processing technology. “These superfans provide a constant stream of trusted, user-generated content (UGC) that sparks conversation and boosts sales while unearthing new product and purchase insights,” explains the company.