FollowAnalytics Raises $10M in Series A Funding

Funding Rounds

▤ Summary

FollowAnalytics, a San Francisco, CA-based provider of a mobile engagement platform, raised $10m in Series A funding.Founded in 2013 by Samir Addamine, FollowAnalytics provides a platform for mobile engagement designed for marketers to power highly personalized customer experiences.The solution translates data into actionable intelligence using machine learning and presents it to marketers in an intuitive campaign manager, allowing them to create a variety of mobile campaigns including in-app, push, rich media, video, contextual and coupon campaigns.Additionally, a connectivity layer allows FollowAnalytics to talk to leading marketing and CRM systems and legacy mobile analytics such as Flurry, Google Analytics and Localytics, so marketers can continue to leverage and benefit from their current investments.Customers include leading brands AXA, Allianz, BNP Paribas, L’Oréal, Renault, UpOut, Voxeet and more.

$ Funding

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Amount $10.0M Total raised
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Date October 15, 2015 Announcement date
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Investors - Lead investors
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Company http://www.followanalytics.com/ Funded company

▥ Classifications

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applications
AI & Machine learning

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