New Research Reveals the Increasing Value of Accountants for Small and Medium-Sized Businesses

▤ Summary

Analysis from the report suggests that accountants are particularly well-suited to provide reliable technology advice to SMBs struggling through software decisions and unable to afford outside consulting. Given this high potential for failure, SMBs are increasingly seeking practical guidance, specifically on which software, data security, and network to choose from, as well as more general technology advice. Moreover, if business owners expect to receive valuable technology advice then they need to be prepared to pay for it," said Andy North, publisher at AccountingWeb. "In addition, our Zoho Partner Program provides financial professionals one-on-one trainings, resources, and support to help them expand their accounting and bookkeeping practices. With 40+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the worlds most prolific software companies.

▦ Linked Companies

Zoho

$1B+