Firefox blocks third-party web trackers by default
Summary
As Peter Dolanjski, product Llad for Firefox, explained, as of "today, for new users who download and install Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default, protecting our users from the pervasive tracking and collection of personal data by ad networks and tech companies. But since Googles business depends on web advertising, its plans for cookies arent as radical for Apple and Mozillas. If you cant wait, you can turn Enhanced Tracking Protection (ETP) on Firefox, by clicking on the menu icon marked by three horizontal lines at the top right of your browser. Dolanjski explained it when ETF was first introduced: "In user-speak that means ads wont follow you around online. The research is pretty clear that users are genuinely creeped out and feel invaded by the pervasive tracking that happens by behavioral targeted advertising.