AnyRoad Raises $9.2 Million in Funding to Meet Growing Demand for Experience Relationship Management
Summary
SAN FRANCISCO--(BUSINESS WIRE)--AnyRoad, the leader in Experience Relationship Management (ERM), today announced that it has closed $9.2 million in Series A funding. AnyRoad’s software is built to use data to optimize this ROI on live dashboards, provide real-time actionable insights, and build measurable emotional connections with customers. As a result, 86% of brands either increased or maintained their event and experiential programs in 2018, with that number poised to rise this year if recent trends continue. The funding will enable AnyRoad to accelerate and scale as it increases the capabilities of its platform, deepens its integrations with other technologies, and continue to help the world’s best brands and retailers to manage and deliver world-class customer experiences. AnyRoad’s platform is creating significant gains in revenue enabling us to reinvest in our business.” “When it comes down to it, it’s all about the relationships that these experiences build,” added AnyRoad’s other co-founder and COO, Daniel Yaffe.
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