Apple took several swipes at Google and Facebook at its biggest software event of the year
Summary
At its annual developers conference on Monday, the iPhone maker brought the rivalry to the product level. The launch underscores Apples multi-year effort to organize its marketing and engineering efforts around user privacy as it pushes beyond the iPhone into software and subscription services, where its taking on companies that have different business models and have, in many case, had much longer periods of time to build their products. One of Apples slides on Monday showed the logos of Google and Facebook with a list of personal information those two companies collect, like friends, hometown and gender. Separately at the event, Craig Federighi, an Apple senior vice president, called it "abuse" when developers use WiFi and Bluetooth signals to determine a users location without access to GPS. "Shots at Google and Facebook are found everywhere in this keynote," Neil Cybart, an analyst, tweeted during the event.
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