Why You Need a DAM Librarian | Veeva
Summary
Why You Need a DAM Librarian Getting started with digital asset management (DAM) means more than simply implementing a DAM-ready system – the true power of digital asset management comes from empowering users with the ability to find, share, and analyze the performance of their global materials. Shahram Teimouri, associate director of commercial solutions at BioMarin Pharmaceutical, shared his thoughts on why organizations should consider hiring a DAM librarian. These specialized professionals can offer assistance in three key areas: governance, metadata, and taxonomy, as well as help build a database of resources on how to use DAM. First, your librarian should reinforce your brand by treating assets consistently, and by making sure all copyrights are documented and linked to content. Finally, an effective librarian should prepare the broader organization for DAM by conducting change management trainings and producing the right documentation.