Maxymiser Raises $12M in Funding
Summary
Maxymiser, a New York-based developer of multivariate testing, personalization and optimization technologies for websites, has raised $12m in funding.Backers include Investor Growth Capital and existing shareholder Pentech Ventures.The company intends to use the capital money for expansion in North America and growth through all areas of the business.Founded in 2006 by Mark Simpson and led by CEO Tim Brown, Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns without the need for IT resources.The company has offices in London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.
Funding
Amount
$12.0M
Total raised
Date
January 5, 2012
Announcement date
Investors
Investor Growth Capital Limited, Pentech Ventures
Lead investors
Company
http://www.maxymiser.com
Funded company
Classifications
industries
Fintech & Banking
applications
Data Management
AskAI Classifications
Labels
No AI classifications detected
Linked Companies
Maxymiser
$10M to $25M