The Case For Pin-point Local Tracking

▤ Summary

Now, unless a searcher is actively hiding their whereabouts, Google always knows where they are and serves results that are heavily influenced by their precise surroundings. Of course, even though we know this to be true, we wouldn’t be us if we didn’t validate with a little (a lot of) data — when it comes time to set up your keyword tracking strategy, we want you to care as much about location as Google does. We took each group of keywords, stuffed them into STAT, and tracked them in the centre of specific Portland and New York City ZIP codes, as well as in the US, English-speaking market as a whole. Of course, while this is higher than we expected, it still means that if we track our keywords without putting a searcher somewhere on the map, we kiss 17 percent of real-life search results goodbye, which is a lot. So, if we only track at the national level for queries that are searching for local businesses, we get a SERP where 68 percent of its results are different from what a searcher actually sees.

▦ Linked Companies

STAT Search Analytics

$1M to $5M

Moz, Inc.

$10M to $25M