Local SEO and how it Affects Your Ranking
Summary
In order to rank higher, businesses can utilize the optimization of their local SEO to be placed above the fold of a Google search, particularly on mobile. To get placed on the SEO radar of your specific location, you’ll want to be relevant to those searching for your particular type of business or company, and provide some sense of recency in your online listings. This way, you’ll have reviews coming on regularly, thus placing you on the map for recent tips and feedback for local businesses on platforms like Yelp and TripAdvisor. Prominence is something Google has started tracking more recently than not, and it’s essentially a reference to the quality of the business providing a recommendation, or the popularity and trustworthiness of a local writer who reviews companie such as yours. Maintaining, updating and growing citations — any place the name, address, phone number and website URL for your business is located — should be something that’s monitored daily.
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