Staffing Outlook for Healthcare Digital Marketing Teams
Summary
As we’re putting the finishing touches on the eBook, I thought I’d take this opportunity to share a sneak peek at some of the trends in teams and staffing we’re uncovering. Digital advertising is a space where healthcare organizations rank their performance highly relative to competitors (#3), don’t see themselves falling behind other industries (#12), and even their vendor partners see them holding up fairly well (#8). The bottom line is that health systems are doubling down in digital advertising and content development because these are areas that are giving them great lift right now – and probably for slightly different reasons. Prepare to see healthcare organizations growing digital advertising, investing in strategy, upping their game in the content realm – particularly in terms of video – and pushing ahead in CRM although still not as fast as their agency partners think that they should be. It’s our hope that this information along with many other insights in our upcoming webinar and our survey report can help you invest strategically rather than in response to the latest trend or the squeaky wheel in your organization.
Classifications
AskAI Classifications
LabelsLinked Companies
