Upland Software Acquires Marketing Software Business Kapost for $45M
Summary
Upland (NASDAQ: UPLD) sells business applications, including some for communicating with customers, managing sales, and automating financial and professional services. In its most recent purchase, Upland bought e-mail marketing automation company PostUp for $35 million in April. Upland said in a news release it expects its deal for Kapost to add $15 million in annual revenue. Upland’s history dates to the founding of Silverback Enterprise Group, which was launched in 2010 with the backing of Austin Ventures. Also in 2014, the company spun out Magnitude Software, which sold a $179 million stake to London-based private equity firm 3i Group in March of this year.
Classifications
industries
No industries detected
applications
Accounting and Taxes
AskAI Classifications
Labels
Content Marketing Software
SaaS
Web Analytics
