Big Tech Acquires SMB AI Messaging Platforms as Commerce Shifts to Chat
Summary
Big Tech is accelerating acquisitions of SMB AI messaging platforms as commerce shifts toward chat-first customer engagement. The article highlights how tools like Manychat and Halper AI help businesses capture leads, manage conversations, and complete transactions inside messaging apps. It also positions ServiceTitan as the backend system for field-service operations that can connect customer conversations to scheduling, payments, and accounting. The piece argues that these deals strengthen platform ecosystems, improve AI through more data, and increase dependence on a few dominant vendors.
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