Video Advertising Platform Teads Raises €43M in Debt Funding
Summary
Backers included BNPP, Bank of China, HSBC, Banque Palatine and BPI.Founded in 2011 and led by Pierre Chappaz, Executive Chairman, Teads provides an outstream video advertising marketplace which allows publishers (including The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Corriere della Sera, El Pais, Die Welt, Nikkei, O Globo, El Universal, and many others) to create brand new video inventory, monetize it through programmatic buying, their own sales force, or third parties including Teads Managed Services.Brands and agencies can access the inventory, available on the web and on mobile, through programmatic or managed services.Through its managed services capabilities, the company’s team execute on their clients behalf using its platform.In addition to the funding, Teads has added Christian Guinot, former President at MEC China, to drive the Asian operations from the newly set-up Singapore hub.
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