MOWI: Seafood Industry’s First End-to-End Food Traceability Platform – Powered by EVRYTHNG
Summary
Adding to the significance of this announcement, Mowi’s new platform — powered by EVRYTHNG — is also the industry’s first mass-scale application of the new GS1 Digital Link standard that upgrades the ubiquitous barcode to make every product smartphone-interactive and web-connected. Consumers now have full insight into how Mowi operates and cares for its salmon, including origination, farming activities and harvesting, simply by pointing their smartphones at the product item’s unique code. Linking EVRYTHNG ADIs and the new GS1 Digital Link standard to every product item, brands now have complete supply chain visibility and real-time data intelligence to protect brand integrity and create individualized direct-to-consumer experiences — all with one on-pack code per item to drive multiple applications.” EVRYTHNG collects data from different Mowi production and supply chain systems where the salmon are raised. “It is exciting to see the first large industry deployment of the GS1 Digital Link standard in this very important area of the global food supply chain,” said Robert Beideman, Chief Solutions & Innovation Officer, GS1. Brands and their service providers work with EVRYTHNG to apply data science intelligence on an item-by-item basis, drive new digital applications, gain visibility into supply chains and engage with their customers.
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