Rockland Trust Launches Ad Campaign through the Voice of the Customer
Summary
HANOVER, Mass.--( BUSINESS WIRE )--Rockland Trust introduced a new fully-integrated advertising campaign portraying the multifaceted lives of its customers from their perspective and how the Bank helps them achieve their goals. In addition to illustrating the Bank’s focus on offering personal advice, the ads also feature how Rockland Trust’s digital tools assist customers with their financial planning. “It’s always a pleasure to work with people who have a clear vision for who and what their brand represents,” said Scott Palmer, Managing Director at Cramer. “While the connection between customers and the Bank is a common thread throughout the campaign, we never lost sight of the importance of telling the customer’s stories on a personal scale. Named in 2018 to The Boston Globe’s “Top Places to Work” list for the 10th consecutive year, Rockland Trust offers a wide range of banking, investment, and insurance services.