Underground Elephant Receives $7.5M in Financing from Pacific Mercantile Bank
Summary
Underground Elephant, a San Diego, CA-based online performance-based marketing company that drives sales growth for vertically oriented customer acquisition programs, secured $7.5m in financing.Pacific Mercantile Bank, the wholly owned subsidiary of Pacific Mercantile Bancorp, provided the financing and a suite of depository products and cash management services.Led by Jason Kulpa, CEO, Underground Elephant is a marketing technology company that develops programmatic advertising platforms in order to bring transparency and efficiency to the buying and selling of structured lead generation media.The company will use the funds to broaden the reach of its marketing software platform and accelerate customer adoption of its B2B and B2C products, spanning existing and emerging digital channels.FinSMEs 28/06/2017