Adelphic Secures $11M in Series B Funding
Summary
Adelphic, a Waltham, Mass.-based mobile advertising demand-side platform (DSP), secured $11m in Series B funding.The round was led by Blue Chip Venture Company, with participation from current investors Matrix Partners and Google Ventures.The company intends to use the funds for international growth (expanding its presence in both the Europe, Middle East and Asia and Asia Pacific regions) and development of advanced mobile and cross-device targeting technology.Founded in 2010 and led by Michael Collins, CEO, Adelphic provides patented technology for mobile programmatic buying and giving marketers the power to deliver precise communications, increasing advertising performance and return on investment.FinSMEs 18/12/2014
Funding
Amount
$11.0M
Total raised
Date
December 17, 2014
Announcement date
Investors
Matrix Partners, GV
Lead investors
Company
http://www.adelphic.com
Funded company
Classifications
industries
Entertainment
applications
Sales and Marketing
AskAI Classifications
Labels
No AI classifications detected
Linked Companies
Adelphic
$10M to $25M