Pipedrive acquires Outfunnel, bringing its top-rated marketplace app home
Summary
Pipedrive has acquired Outfunnel, the top-rated app on its marketplace, to bring sales and marketing sync natively into its CRM. The move removes the need for customers to rely on a separate integration between Pipedrive and marketing tools like Mailchimp and Klaviyo. Outfunnel will continue operating during a transition period, while Pipedrive rebuilds the capability inside its core product over the coming months. The deal also brings Outfunnel's four employees and co-founder Andrus Purde into Pipedrive in consulting and full-time roles.
Classifications
industries
Fintech & Banking
applications
Content Management
AskAI Classifications
Labels
SaaS
Marketing Automation
Sales Automation
Linked Companies
Outfunnel
$1M to $5M