Klaviyo acquisition reunites CEO with Drift co-founder
Summary
Klaviyo is acquiring Drift and reconnecting its CEO with Drift co-founder David Cancel. The deal brings together two companies in the customer messaging and marketing software space. This move likely expands Klaviyo’s product and customer engagement capabilities. It also signals consolidation in the SaaS marketing and sales technology market.
Classifications
industries
Retail
applications
AI & Machine learning
AskAI Classifications
Labels
SaaS
Marketing Automation Software
Customer Data Platform
Linked Companies
Klaviyo
$1M to $5M