Not all perfumes debut in stores: Oud of London launches exclusively aboard Emirates flights

▤ Summary

Maison Origine Paris is launching its new fragrance Oud of London exclusively on Emirates flights before it reaches luxury retailers worldwide. The brand positions the airline as the first and only place where travelers can discover and buy the perfume during a limited window. The fragrance draws inspiration from the quieter, more atmospheric side of London and uses oud, saffron, incense, raspberry, leather, sandalwood, amber, patchouli, and musk in its composition. After the Emirates exclusivity, Maison Origine Paris plans to expand distribution to selected luxury retailers and VIP customers. The release frames travel as part of the product experience and the starting point of the launch journey.

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