Unmetric Raises $5.5M in Series B Funding

Funding Rounds

Summary

Unmetric, a NYC-based provider of social media intelligence solutions, raised $5.5m in Series B funding.The round was led by JAFCO Asia (Singapore), with participation from Nexus Venture Partners.In conjunction with the funding, JAFCO partner Murli Ravi will join Unmetric’s board.Co-founded in 2011 by Lakshmanan Narayan (CEO) Krishnasami Kumar (Head of Product) and Joseph Varghese (Head of Technology), Unmetric collects data around social media such as Facebook, Twitter, YouTube, LinkedIn, and Pinterest and provides business intelligence on how their competitors’ advertising campaigns or customer service efforts are traking.Customers include Samsung, Subway, American Airlines, Heineken, Cisco and Toyota, among others.

$ Funding

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Amount $5.5M Total raised
Date September 1, 2013 Announcement date
Investors JAFCO Asia Lead investors
Company http://www.unmetric.com Funded company

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Data Management

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Unmetric
$1M to $5M