Hootsuite Launches Domestic Availability of Its AI-Native Social Media Operations Platform, Hootsuite Social OS

New Products

▤ Summary

Hootsuite has launched Hootsuite Social OS in Japan through its local entity Talkwalker. The platform combines social listening, content creation and publishing, customer care, and employee advocacy in one AI-native workflow. It uses a common AI layer called Wisdom to help teams analyze social data, generate content, route customer issues, and measure results. The release also highlights MCP connectors that let external AI tools such as ChatGPT and Claude work with Hootsuite data and workflows.

◇ AskAI Classifications

Sectors
Media and Entertainment General Media and Entertainment
Functions
Marketing and Advertising Business Intelligence and Analytics Marketing Automation

▦ Linked Companies

Hootsuite
$1B+
Talkwalker
$100M to $250M