Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads® to Meet Mid-Market Demand
Summary
CUPERTINO, Calif.--(BUSINESS WIRE)--SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, announced today the release of Salesfusion for Google Ads, marking a strategic partnership with Google® that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns quickly and directly from within Salesfusion. Using powerful machine learning for optimizations, users will benefit from executing conversion-driven campaigns with automated bidding, empowering small to mid-sized marketing teams to grow their business without relying on a third-party agency or in-house expertise. Aside from the new integration allowing paid search advertising, Salesfusion recently announced its acquisition by SugarCRM, a strategic union with a lightning focus on the next generation of customer experience innovation. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty.
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