Zipari Launches CX Engagement Hub to Prioritize Goals Based on Value and to Measure ROI of Consumer Engagement
Summary
BROOKLYN, N.Y.--(BUSINESS WIRE)--Zipari, the first and only consumer experience platform built specifically for health insurance, announced the launch of its CX Engagement Hub today. This new offering provides payers with two key capabilities: (1) to attach a value to their cross-departmental goals for each member; and (2) to intelligently orchestrate and prioritize engagement via a consumer’s preferred communication channel. “Given our exclusive focus on the health insurance vertical, we understand payer pain points inside and out,” said Mark Nathan, CEO and Founder of Zipari. When the CX Engagement Hub is integrated with Zipari’s CX360 CRM tool, health plans are provided holistic views of their members that allow for accurate reporting on consumer events, trends, and goal completion rates. With unsurpassed technology, Zipari’s products provide real-time insights at every touchpoint, delivering a breakthrough consumer experience that health insurers want and their members seek.
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