Tapjoy Raises $21M in Venture Capital Funding
Summary
Tapjoy, Inc., a San Francisco, California-based provider of monetization, distribution and publishing services for social and mobile applications on the iOS, Android and Facebook platforms, raised $21m in venture capital funding., a San Francisco, California-based provider of monetization, distribution and publishing services for social and mobile applications on the iOS, Android and Facebook platforms, raised $21m in InterWest Partners, North Bridge Venture Partners and D. E. Shaw Ventures.In conjunction with the funding, Mark Leschly, Rho Ventures managing partner, joins Tapjoy’s board of directors.The company’s distribution services include the cross-platform viral notification channel Social K-Factor (formally called SocialKast), the cross-app promotion bar AppStrip, and the Pay-Per-Install advertising network.Customers include app developers and advertisers such as GameDuell, Tapulous, Glu, Pinger, Playdom, Kayak, Barnes & Noble, MTV, Bing, Fandango, Groupon and Intuit.
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