Hoopla Raises $8M in Series B Funding

Funding Rounds

▤ Summary

Hoopla, a San Jose, California-based provider of sales motivation software, raised $8m in Series B funding.In conjunction with the funding, Larry Orr, general partner at Trinity, will join Hoopla’s board of directors.The company intends to use the funds to expand sales, marketing and product development efforts Founded in 2010 by Michael Smalls, CEO, Hoopla provides a cloud-based sales motivation olatform that combines gamification techniques with data insights to motivate and track sales team performance.The product (whose mobile version will be available soon) features animated updates which are broadcast live on big-screen TVs and web pages throughout the enterprise.Customers include over 150 new customers, including brands such as Act-On Software, Castlight Health, Forrester Research, GM Financial, Angie’s List, Box, Experian, Glassdoor, Marketo, Trulia, Xactly and Zillow and The Sacramento Kings.

$ Funding

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Amount $8.0M Total raised
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Date February 13, 2014 Announcement date
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Investors Trinity Ventures, Illuminate Ventures Lead investors
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Company http://www.hoopla.net Funded company

▥ Classifications

industries
Fintech & Banking
applications
Web and Content Management

◇ AskAI Classifications

Labels
Social Software Community Software SaaS

▦ Linked Companies

Crowdstack
$1M to $5M