How Influencer Marketing Sticks Like Syrup and Sells Like Hotcakes – Gauge – eCommerce Design & Development
Summary
From 1890 until 1923, Nancy Green was the welcoming face featured on all Aunt Jemima products and her infectious smile stocked grocery store shelves all over the United States. From Aunt Jemima to the Marlboro Man and the Old Spice Guy, influence is deeply ingrained in marketing practices across all industries and it remains one of the primary techniques that drives brand exposure and loyalty. The idea of influencer marketing is simple: find someone that is recognized in their discipline or respected in their particular community and collaborate to leverage their audience, drive brand awareness, and increase conversions. As the modern practice of commercial influence has evolved, it has made a shift from the recognized to the regular, where everyday people are becoming icons within their digital communities and driving audiences toward brands and their products. As you brand continues to grow, creating a community of influencers who have a pulse on your digital ecosystem can bring new ideas to the table that might have not been explored by your internal marketing team or agency.
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