New Study Finds That 88% of Marketers Are Using Artificial Intelligence; Yet Many Marketers Still Don’t Feel Very Well Supported by Their Technology
Summary
NEW YORK--(BUSINESS WIRE)--Albert Technologies (LSE AIM: ALB.L), creators of Albert, the world’s first autonomous artificial intelligence platform for digital marketers, today released the findings of a new study conducted by Forrester Consulting, “Harnessing AI’s Potential.” The company commissioned the study as a follow-up to its 2016 research, which gauged marketers’ early perceptions of artificial intelligence. Thirty-five (35%) are currently running some part of their digital ad campaigns internally but struggle with scaling those efforts due to limited resources. Albert is the self-learning digital marketing ally for some of the world’s leading brands: a thinker, a doer, and a support system; automating, orchestrating and evolving campaigns across search, social and programmatic channels. Always aware of the entire landscape, Albert analyzes the previously unanalyzable, taking purposeful action and flexibly optimizing against business goals. Brands such as Harley Davidson, Natori, Cosabella and Dole Asia partner with Albert to drive better allocation of budget against channels, audiences and tactics.