AI agents can now independently create campaigns in adpaq - Emerce

▤ Summary

adpaq has developed its own Model Context Protocol server for its programmatic digital audio DSP. The new setup lets AI assistants interact directly with the platform and carry out campaign tasks in natural language. The system can already prepare campaigns, set targeting, connect creatives, and generate reports, while sensitive actions still require user approval. adpaq is testing the technology with Abovomaxlead before rolling it out to all partners.

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