68% of Google searches now end without a click – how South African companies win back traffic with AI visibility

▤ Summary

The article explains how zero-click search and AI-generated answers are reducing traditional website traffic for businesses. It positions AI visibility, also called GEO or AEO, as the new way for brands to get recommended inside tools like ChatGPT, Google AI Overviews, Claude, and Perplexity. Woww presents its AI visibility service and BrandAxis platform as a structured way to audit, optimize, and track brand presence across AI models. The piece also argues that companies in sectors such as SaaS, retail, insurance, property, and professional services need new content, PR, technical, and reputation strategies to stay visible.

▦ Linked Companies

BrandAxis

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