SugarCRM Buys SaaS Marketing Automation Company Salesfusion
Summary
SugarCRM Inc. , a Cupertino, CA-based company that allows organizations to deliver improved customer experiences, acquired Salesfusion , a provider of marketing automation solutions. Adding Salesfusion’s marketing automation solution to Sugar’s CRM platform enables comprehensive customer experience solutions for companies worldwide, including more than 5,000 global Sugar customers. Going forward, SugarCRM will continue to sell, support and service both products as standalone offerings indefinitely. To accelerate innovation and scale, the company will increase investment in Salesfusion engineering, services and support resources. Led by Logan Henderson, CEO, Salesfusion provides a SaaS based marketing automation platform for mid-size companies streamlining campaign creation, understanding engagement, improving conversion and driving more revenue.
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