Food Tech Innovator Halla Raises $1.4 Million Seed Round to Expand Personalization Technology for Online Grocers
Summary
Halla, an AI company focused on personalized recommendations for the food ordering industry, announced today $1.4 million in seed funding, led by early stage food industry investor E&A Venture Capital with participation from multi-stage technology investor SOSV. “We remain committed to our personalized recommendation platform, which is built around a proprietary “food logic” algorithm to result in bigger orders and better predictive analytics for grocers, and higher customer satisfaction for e-grocery shoppers,” said Spencer Price, co-founder of Halla. Last year, Halla was one out of eight startups selected to participate in Food-X, the first and most active food innovation accelerator in the world. SOSV also runs vertical accelerator programs specific to industries, including Food-X in New York City, for food innovation. The fund retains over 600 global mentors with deep market and technical expertise to help startups go further, faster.