Indonesian analytics startup Advotics snags $2.7m led by East Ventures
Summary
Indonesian offline-to-online analytics company Advotics has raised a seed funding round of $2.7 million led by East Ventures, according to an official statement. The company said it plans to use the fresh funds to infuse deeper technology in product development and for customer growth acceleration. Advotics is a SaaS startup which focuses on helping supply chain stakeholders create data-driven decision making and digitalize companies’ offline field, trade, and distribution activities. It has signed deals with over 50 corporate clients, including ExxonMobil, HM Sampoerna (an affiliate of Phillip Morris International), Danone, Mulia Group, Saint Gobain, Nutrifood, and Indosurya. For East Ventures, Advotics becomes the latest portfolio company in its B2B ecosystem, which includes startups like marketplace Ralali and recent investment Triplogic.