WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology
Summary
LOS ANGELES--( BUSINESS WIRE )-- WeTransfer , the company that supports creativity with an expanding portfolio of tools that move ideas and preserve focus at every stage of the creative process, today unveiled its new global brand campaign, called “Please Leave.” The campaign highlights the new reality that digital technologies have often become a distraction from productivity, and the unique role that WeTransfer has in helping people reclaim their time with simple and intuitive tools. “We are in the midst of a global transformation of how people relate to their work and their creative projects,” said Damian Bradfield, CMO and President of WeTransfer. The campaign reflects WeTransfer’s new diverse product offerings that collectively remove friction from every stage of the creative process — from sparking ideas, capturing content, developing and editing, to delivery. Starting on May 9th, the campaign will deliver messages to consumers at scale, focusing on the intersection of life and work; giving back time; and inspiration through beautification of everyday moments. Additionally, WeTransfer is literally giving back time by working with content partners to run ad-free listening/watching on Pandora and connected TVs.