Comercia Global Payments invests in start-up Shoppiday to support the development of innovative services for shops
Summary
Shoppiday, created in Barcelona in 2017 by entrepreneurs Juan Luis Rico, Ricardo Ruiz and Víctor Guardiola, has developed an application that awards consumers by refunding them part of the money from their purchases in physical or virtual stores, and helps businesses build loyalty among their customers. From this point, whenever they make a purchase with the application in a physical or virtual store affiliated to Shoppiday, the customer accumulates money in their personal profile. Furthermore, Comercia Global Payments will study the model, technology and working methodology of Shoppiday to drive new innovations in its own range of products and services for shops. With its investment in Shoppiday, Comercia Global Payments is maintaining its commitment to collaborating with technology start-ups, with a view to offer added-value services and cutting-edge solutions to stores, and to improve customer experience. These fundamental values and action principles of Comercia Global Payments stand as the benchmark for the whole organization and the key to our management model.