Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action
Summary
As part of the launch, Folloze is also integrating with Demandbase to allow B2B companies to power Folloze’s personalization and orchestration capabilities with Demandbase’s robust ABM Platform and Targeting solutions. “This partnership with Folloze offers a combination of two very complementary worlds and is truly unique to all our customers,” said Jeff Freeman, VP of Product Management at Demandbase. “The turnkey integration gives our mutual customers the ability to leverage Demandbase’s audience and insights directly in the Folloze Platform to deliver personalization at scale. Built for scale and powered by its Experience, Personalization and Orchestration Engines, Folloze’s integrated platform empowers Marketing and Sales teams to deliver targeted and automated go-to-market programs to increase pipeline, close deals and expand revenue with existing customers. Founded in 2013 by marketing and technology veterans and backed by world-class investors, Folloze is proudly serving some of the largest and most sophisticated enterprises with global deployments.
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