Diversis Capital and Stage 1 Ventures acquires PureCars
Summary
Diversis Capital LLC and Stage 1 Ventures has acquired PureCars , a provider of marketing automation and business intelligence for the automotive industry. Founded in 2007, PureCars has grown into one of the most successful automotive technology companies, serving dealerships and auto groups across the US and Canada. After surveying the market landscape and spending time with customers, acquiring PureCars was a really easy decision for us,” said Kevin Ma, Managing Director at Diversis. “It was a pleasure partnering with PureCars previously and I’m excited for the opportunity to work with them again after they’ve undergone so much growth,” said David Baum, Managing Director of Stage 1 Ventures. Diversis and Stage 1 will provide substantial growth capital to further expand PureCars’ product offerings via internal development and acquisitions.