Veeva and Cvent Announce Integration of Best-in-Class Events Management Capabilities
Summary
Veeva CRM Events Management provides a modern cloud application to manage live and virtual events with greater compliance, including integration with Veeva CRM to give field teams full access and visibility into engagement activities with healthcare professionals (HCPs) across all channels. “Veeva has tremendous expertise in helping life sciences companies drive compliance across all events,” said Anil Punyapu, senior vice president of sales at Cvent. “Event information will be captured and available across both solutions so organizations can drive greater efficiency and compliant engagement on a much larger scale.” Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.
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