Cambridge-based deep tech startup VividQ raises €580k to integrate 3D holography into AR and VR
Summary
While physically possible, the tremendous computing requirements to create full-depth holographic display made it unreachable for commercial applications – until now. Commercially viable holographic display solves a crucial problem of today’s AR/VR – the lack of depth perception, which disrupts the user’s sense of realism and results in eye-fatigue and nausea. “Darran and his team have the unique combination of the world-leading expertise and the pioneering, proprietary software technology that is the missing piece needed for the mass adoption of holography, which will radically enhance and grow the AR and digital display industry.” “Sure Ventures have been great to work with, both for their professionalism and deep understanding of the companies they invest in and the technology behind them,” said VividQ’s CEO, Darran Milne. “They demonstrate the kind of vision and passion that the deep tech companies of today need to accelerate bringing truly disruptive solutions to market.”