Pulse Raises $1.5M to Build First Real-Time Data Analytics Platform for Tracking US College Student Opinion
Summary
Upcoming research, conducted in partnership with the Knight Foundation, will focus on student opinions about freedom of speech on campus. GSV Accelerate is an education vertical VC that has previously backed companies like Chegg, Course Hero, and Masterclass. “Our vision is to provide the most reliable, up-to-date insights into what college students think about brands, hiring, purchasing and social opinions.” Matt McIlwain, Managing Director at Madrona Ventures, who led the investment round, added, “College Pulse is making huge strides to tackle the $50 billion Market Research industry. The fact that such a young company has already partnered with organizations like the Knight Foundation and McKinsey & Company is truly exceptional.” The newly raised funds will contribute to growing College Pulse’s student opinion data platform and expanding its data analytics and predictive insights capabilities to better serve clients. The panel, which is currently the largest of its kind in the United States, is hosted on College Pulse’s proprietary mobile platform available on iOS, Android and the desktop.