MERGE Strengthens Experience Design with Acquisition of BEAM
Summary
In turn, MERGE offers BEAM and its client partners increased creative and technology depth as well as robust media and contact planning capabilities. BEAM joins MERGE with the goal of creating a new kind of creative and technology company—one that will help organizations emerge as category leaders by transforming the consumer experience. “As the role of today’s CMO continues to evolve and their focus on growth intensifies, the need for a strategic partner with expertise across all stages of the customer journey has never been stronger,” said Andrew Pelosi, president of MERGE Boston. With offices in Chicago, Boston and Atlanta, MERGE offers full-service expertise and capabilities—including creative, experience design, media and contact planning, analytics and insights, integrated marketing, PR, and technology platform development—to deliver best-in-class work to our client partners in today’s complex digital landscape. Current clients include Fidelity Investments, Boston Consulting Group, AMG, Eaton Vance, The Aruba Tourism Authority, Charter Communications, Flexera Software, and TPG/Beaver-Visitec.