Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models
Summary
Neustar’s collaboration with TiVo adds to the rapidly expanding capability of the company to bring precision to TV measurement for brand advertisers. “As the world of television is rapidly changing, it’s essential that we not only bring transparency to TV measurement but also help to build a different standard for it,” said Neustar General Manager and Vice President for Marketing Solutions Michael Schoen. Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape.