Danone invests in French organic baby food start-up Yooji

▤ Summary

The investment, whose size was not disclosed, is the fourth in a year for Danone Manifesto Ventures, which was founded in 2016, and highlights Danone’s response to a consumer shift toward healthy eating. Danone’s venture capital business has already invested in French cookie company Michel et Augustin. Danone also bought U.S. organic food producer WhiteWave in a $12.5 billion deal this year. Those shareholders include Caravelle, a family owned diversified industrial group, and Capagro, a French venture capital fund dedicated to agriculture and food innovation. Sales figures were not disclosed for Yooji, which was founded in 2012 and sells products sourced from organic farms to more than 600 stores in France.

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$1B+