The Designer’s AI Apprentice: Starck & Autodesk Create “AI Chair”
Summary
His call to the San Rafael, CA-based company led to a lengthy Starck-Autodesk collaboration, ending in the debut this month of the sleek “AI chair’’ at Milan Design Week in Italy. That’s it above, in three colors, fabricated by Kartell , the Italian partner that also manufactured Starck’s transparent plastic “ Louis Ghost ” chair—one of his most successful creations, with more than a million sold. The AI application that pumps out product model options is called “ generative design ,’’ and an early version of it was incorporated into Autodesk’s Fusion 360 subscription software collection in November. Compared with Autodesk’s work on the Airbus project, whose utilitarian goal was to design a stronger, lightweight cabin partition for an aircraft, Starck arrived expecting the computer to incorporate qualities like elegance and beauty into his plan for a functional chair. Rather than articulating his vision by writing a set of precisely defined standards for the machine, Starck trained the AI software by reacting to both good examples and bad ones, to gradually guide it in the desired directions.
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