Mediatrac wants to create a big data wave in Indonesia
Summary
“Hopefully we will launch the alpha version by August – we have been using the same algorithm since Day One, but we are now ready to showcase it and help it get greater use,” says chief technology officer Imron Zuhri. “We failed, tried different techniques, built our own technology, and finally managed to create a large and comprehensive linguistics database,” he claims. Hidden treasure trove Data monetisation for Mediatrac began in 2010 when Regi (pic) was appointed chief executive officer. “But bootstrapping was also a good idea – it helped us look for a sustainable business model, to be profitable, while at the same time improve and build on our own technology,” he adds. In the beginning of 2015, the company restructured its business to focus on its data integration technology, although the consulting service is still being retained while the process of educating the market and creating greater awareness continues.