The Top Five Startups from New York Fashion Tech Lab 2018
Summary
Co-founded and produced by non-profit venture catalyst Springboard Enterprises, NYFTL unites cutting-edge startups with established retail companies to facilitate the conversations that will steer the future of fashion. Using natural language processing software to decode the thousands of comments left on brands’ Instagram posts each day, Cherrypick.ai integrates with marketing tools to trigger customer-specific alerts. “Tracking product intent is the key to unlocking the true value of social media.” Prior to FTL, Cherrypick.ai raised $260,000 from XRC labs and angel investors last year, and will close its $1 million seed round by the end of 2018, including investment from Brilliant Ventures. “We bridge the gap between social media inspiration and the retail experience.” She added that the NYFTL program helped the company expand from European clientele to US-based customers, including Olapic and Spring. “The program creates relationships between the newest and most innovative companies and massive heritage organizations,” she says of NYFTL and its retail partners, which include Macy’s, LVMH, Kohl’s, Bloomingdale’s and Tory Burch.
Classifications
AskAI Classifications
LabelsLinked Companies
