Search marketing company Botify raises $20M –
Summary
Botify, a search engine optimization company that works with customers like Expedia and Nike, announced today that it has raised $20 million in Series B funding. Over time, Botify has also launched a keyword product, as well as tools like a JavaScript crawler and mobile versus desktop analysis. Menard said the company now offers a platform designed for “optimization of every stage of the search process.” The new funding was led by France’s Idinvest Partners, with participation from Ventech. Next, it’s opening what it calls a “second U.S. headquarters” in Seattle (the first is in New York City), which Menard said will mostly provide sales and support for West Coast customers. In addition to announcing the funding and the new office, Botify has also grown its leadership team, with the hiring of Christophe Frenet as senior vice president of product and Rachel Meranus as chief marketing officer, as well as the addition of Neolane co-founder Stephane Dehoche and former BuzzFeed president Greg Coleman to its board of directors.
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