Bartendr Raises $1M in Seed Funding
Summary
Bartendr, an Oakland, CA-based social drinking app providing the beverage industry with a look at consumer behavior data for millennials, raised an additional $1m in seed funding.The company intends to use the funds to continue to build its data platform.Bartrends is a private social network for people to find and connect with friends and share what they are drinking, uploading photos, checking into bars, etc..Through strategic photo-tagging on the backend, the company is analyzing user generated information and images to compile a catalog showing which brands people are drinking, their lifestyle, their age group, whether they drink at home or on premise to provide beverage brands with real-time consumer data.Behavioral data will include locations, population segments, beverages, age and gender of users, behavioral factors, as well as correlation between lifestyle, events and consumption patterns.